Tecate ambitions to reveal to boxing lovers that every nighttime is an occasion that may shape up with the most important fights of the 12 months. As customers get prepared for the May 4 about between champions Saul “Canelo” Alvarez and Danny “Miracle Man” Jacobs for the World Middleweight name, Tecate is bringing back its great boxing merchandising with the purpose of showcasing the at-home viewing experience and connecting
clients to attractive sweepstakes and offers. Tecate invites fanatics to “Throw a Knockout Party” in a March-May retail promotion. On- and off-premise activations capture the showdown’s excitement to interact nationally with boxing lovers and beer drinkers.
“Tecate customers are times more likely to be boxing fanatics than the common U.S. Household and Hispanic consumers; the center Tecate customer is fifty-six % more likely to be fans of boxing,” stated Oscar Martinez Tecate senior emblem director, HEINEKEN USA. Tecate continues its longstanding guide for boxing and its most intriguing, high-profile bouts among the sector’s most famous fighters.
The viewership those fights attract has had an impressive effect on client engagement and Tecate sales,” continued Martinez. “The fights and the passionate lovers who help them have accelerated share of voice, trial, and focus, and we assume this 12 months promoting to be even more a hit than the amazing results we brought in 2018. Tecate, the popular boxing beer, is in the ring with this exciting fashion.” “Throw a Knockout Party” is an included advertising and marketing application that works on multiple tiers to power customer
engagement and retail income. Fight thematic POS can ease in-shop shows, pressure consciousness, and shopper takeaway. A type of high-impact merchandising materials directs clients to download a loose Tecate App and enter the sweepstakes for danger to win one in every of five pairs of tickets to the Canelo Jacobs in Las Vegas, airfare and protected and considered one of 100
Tecate-branded Nebula projectors. A retail partnership with Jose Cuervo tequila will provide a go-merchandising possibility for incremental sales and profits. Beer and tequila savings will be presented via MIRs and IRCs in prison. In an aggressive on-premise push, Tecate will host bar takeovers with all matters crimson and blue. With Tecate, any nighttime may be an event that fits up with the largest fights of the 12 months, and shops can enjoy each day engagement main up to the May four showdown.
